In July 2014, the Cardiff Devils were purchased by a consortium of Canadian businessmen (Steve King, Brian Parker, Kelly Hughes and Craig Shostak) all based in Calgary, Alberta. In only 1 full season, the ownership group have transformed the Devils into a league powerhouse, going from 9th place to winning the Challenge Cup and nearly winning the league.
Steve King is the President and CEO of Alaris Royalty based in Calgary. Brian Parker is the President and CEO of Acumen Capital and Kelly Hughes works alongside Brian as the Vice-President of Investment Banking at Acumen. Hughes also played 4 years of NCAA Division 1 hockey at Cornell. Craig Shostak owns and operates Porsche, Audi and Volkswagen dealerships in Calgary.
Part of the ownership group’s involvement was appointing Todd Kelman as Managing Director of the Devils. Kelman and King have been friends for over 15 years and had been looking for an opportunity to own and operate a team together when the opportunity to take over the Devils was presented to them.